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A balloon's kaleidoscope of brilliant colors is reflected in a country pond.
The U.S. National Balloon Championship and Touchstone Energy soar to new heights

Story by Nancy Nixon
Photos by Jim Coleman, Chris Ritzo and Kevin Bernson

It was a warm August morning, and mist engulfed the prairie like veils of soft cotton.

The countryside was abuzz with the sights and sounds of the typical morning activities, and everything appeared to be "business as usual." This morning, however, was not like most, and suddenly, out of the mist, nearly 100 brightly colored hot air balloons soared into the summer sky like intricate holiday ornaments. This signaled the beginning of the 1999 U.S. National Hot Air Balloon Championship in Rantoul, which was held August 6-15.

The national championship, which, this year, spent its second year in the heart of Illinois, left some 40,000 to 50,000 spectators breathless with its beauty. Touchstone Energy, the national branding campaign for electric cooperatives nationwide, was in the spotlight of the event through a true winner's balloon sponsorship. Cheri White, who entered the competition as the top contender for the first ever ladies' division national championship and a promising contender for the overall national championship, proudly flew the Touchstone Energy banner throughout the competition. She proved her talent as a balloonist by placing first in the ladies' division and 10th overall, but she also proved her sportsmanship through a positive attitude and a gracious spirit.

A member of Fayette Electric Co-op in LaGrange, Texas, White has been ballooning for many years. Ballooning was a family past time when she was growing up and she bought her first balloon when she was just 19. White's father, Sam Edwards, is a world-class balloonist himself. White has several impressive ballooning titles behind her name. She was the 1993 national championship's "Rookie of the Year," she currently holds the title of Women's North American Championship and she earned her invitation to the 1999 Ladies' World Cup in France. Even with these credentials, she has a way of making everyone comfortable around her. Her down-to-earth attitude was a key element in winning over farmers' hearts when she landed in their fields during this year's balloon

ILLINOIS COUNTRY LIVING OCTOBER 1999


After a harrowing landing in his field, Cheri White presents farmer Tom Foster with a Touchstone Energy hat.

championship's practice and competition events. When she gave the farmers a Touchstone Energy hat or shirt and her friendly smile, they couldn't help but like her. On one occasion, she encountered a rough landing in the thistle patch of Tom Foster's field. Foster, a member of Eastern Illini Electric Cooperative, came out to greet and assist her and was quite pleased to receive a Touchstone Energy hat. A few days later, as White was preparing to land, she saw a truck chasing the balloon. When she landed, Foster excitedly jumped from the truck and ran up, proudly wearing the Touchstone Energy hat she'd given him previously.

The U.S. National Balloon Championship is a serious competitive event. The best balloonists from around the country have been competing in a number of regional balloon championships throughout the past year. The 100 pilots who accumulate the highest average of points during those regional events qualified for the national championship in Rantoul.

Volunteer Sharon Delaby, wife of Lou Delaby, manager of operations and maintenance at Rural Electric Convenience Cooperative, Auburn; watches over the Touchstone Energy display during a shift at the balloon championship.

To accumulate the necessary points to place in the U.S. National Championship, the balloonists are asked to complete a series of tasks to demonstrate their skills. The many different tasks involve balloon racing and dropping markers from balloons at targets below. While it may sound simple, it is exhausting, frustrating and sometimes dangerous, especially when one considers the wind and other unpredictable factors. White overcame those elements and became the first woman balloonist to ever place in the top 10 finalists of the overall national championship.

White is an advocate of family-oriented events and was the ideal spokesperson for Touchstone Energy during the balloon competition. In fact, her family, including her twins, travels to most of the balloon events with her. Greg Nieman, vice president of marketing/business development for Soyland Power Cooperative, Decatur said, "Cheri White was a great ambassador for the co-ops. She emulated the co-op philosophy of family and community. She really embraced Touchstone Energy's theme, 'the power of human connections.'" Not only was White a winner competitively, her attitude epitomized what electric cooperatives have always stood for — integrity, accountability, innovation and community involvement. She made a point to recognize and thank Touchstone Energy for its sponsorship in her acceptance speech at the balloon championship. In return, the Illinois Touchstone Energy cooperatives presented her with a recognition plaque for

OCTOBER 1999 ILLINOIS COUNTRY LIVING



For many years, you've known your hometown electric cooperative as your reliable source for power as well as other products and Services. But, if your co-op is affiliated with Touchstone Energy, you are part of a much larger network, made up of local, consumer-owned utilities nationwide, comprising the largest utility in the country. And, we're not just talking about a few co-ops, we're talking about 558 electric co-ops, representing more than 5.6 million households and businesses, reaching more than 15 million people in 37 states.

Touchstone Energy, which drives home the importance of the hometown electric cooperative as the energy provider of choice, reinforces the co-op's pledge to serve its members with integrity, accountability, innovation and commitment to community. And the word "member" is key here. You are not customers of your co-op, you are owner/members, which means you and how you feel about your co-op matter. You're not a number. Members have come to expect personal service and small-town friendliness from their co-op, which seems unique in this fast-paced age of mega-mergers and quantity, not quality. Co-ops nationwide have joined Touchstone Energy so their members can still enjoy the attributes their local co-op brings them, while gaining access to the resources of a national network.

Your co-op is a member of the Association of Illinois Electric Cooperatives (AIEC), which exists solely to support the needs of electric cooperatives in the state of Illinois. One service offered by the AIEC, which has affected each of you at one time or another, is the Illinois Electric Cooperative Emergency Work Plan. During storms and other emergencies, the AIEC staff sends out an alert to other cooperatives located outside the outage area that your co-op needs help. Other cooperatives respond to the call and, in turn, send crews and equipment to the affected area. The crews work until the problem is eliminated, then return to their respective cooperatives. After a severe storm, the crews work until the job is done, perhaps several weeks, to restore power to you as quickly as possible.

These two programs, one statewide and the other nationwide, are proof of the importance of cooperation among the co-ops, not just in their own back yards, but on a much larger scale. It is truly the "co-op way" to work together to create a better community, state and even a better nation.

So, the next time you think your co-op is "small potatoes," remember Touchstone Energy and the AIEC, working cooperatively to make your life better. For more information about Touchstone Energy or the AIEC, call your local co-op today.

competing "with integrity." Each of her crew members received a team photo for their efforts as well.

It is certainly no accident that electric cooperatives became involved in the balloon championship. Spearheaded by Eastern Illini Electric Cooperative, Paxton; Soyland Power Cooperative and seven other electric cooperatives throughout the state of Illinois, quick work was done to promote the event statewide. With the exception of a couple of days of bad weather and minor unexpected events, the event came off smoothly. Video and photography experts, Jim Coleman, Kevin Bernson and Chris Ritzo, from Shelby Electric Cooperative and the Association of Illinois Electric Cooperatives (AIEC), captured all the color, gracefulness and excitement of the championship event. Photography and video coverage of the event was included in press releases and media packages to recognize Cheri White and Touchstone Energy.

Participating co-ops also sent crews, totaling 70, over the 10-day event. Gary Van Gorden, key accounts representative from Eastern Illini Electric Cooperative said, "It was a tremendous cooperative effort. Every day, a new team of co-op employees came in to volunteer. They were willing to pitch in and do their part and enjoy themselves at the same time." And their hard work paid off. According to balloon championship committee member, Byron "Skip" Denhart of St. Joseph, championship organizers were able to reduce last year's deficit by $150,000 and break even for this year's championship. In addition, Touchstone Energy co-ops that participated in the event assisted organizers in receiving an $85,000 grant from the Illinois Department of Commerce and Community Affairs (IDCCA) to support the championship.

The Touchstone Energy cooperatives that participated in the event were: Soyland Power Cooperative; Coles-Moultrie Electric, Mattoon; Eastern Illini Electric; EnerStar Power, Paris; McDonough Power, Macomb; Illinois Rural Electric, Winchester, Norris Electric, Newton; Rural Electric Convenience, Auburn and Shelby Electric, Shelbyville.

The U.S. National Balloon Championship was successful, and it will return to Rantoul in 2000 in part because of the cooperative efforts of Touchstone Energy electric co-ops. This shows how important community involvement is for the co-ops.

So remember, wherever you are, whether it's in Illinois or in other states across the nation and you see the Touchstone Energy logo, remember your local electric cooperatives and their "power of human connections."

ILLINOIS COUNTRY LIVING OCTOBER 1999


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