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'Bees in Flowers' Are You Distinguished?

by John P. Hecker, CPRP

In 1999, I had just been appointed as the new executive director of the Quincy Park District. Having grown up in the Chicago suburbs, I thought that the best of the best in park districts could only be found within a stone's throw of the windy city until my family and I moved to beautiful Quincy, Illinois.

I was totally impressed with the high quality of the programs and facilities offered by my new park district. Every day brought new challenges and opportunities, and I wanted to learn as much about the agency as I could in the shortest period of time. After reading about the IAPD/IPRA Distinguished Agency program, I became convinced that the Quincy Park District could attain the distinguished status and at the same time get better as a result of the process. But, there was also another reason for my wanting to go through the program. As the new executive director it would "fast forward" my learning curve by giving me a thorough understanding of die strengths and weaknesses of the agency.

January/February 2007 - page 29

'Want S'more?'

'Kaleidoscope' and 'Joy Ride'

In the Beginning...
The Joint Distinguished Agency program was formed back in 1993 by a task force of park and recreation professionals and elected commissioners. IAPD and IRA leaders decided that a voluntary program of standards would be created for reorganizing those agencies that provided superior park and recreation services to their communities.

Today, a volunteer committee made up of representitives from both the Illinois Association of Park Districts and the Illinois Park and Recreation Association administers the program.

What makes an agency distinguished?
Agencies are evaluated in six categories. An agency must meet the minimum standards in each category in order to achieve distinguished agency status. A copmlete list of standards and criteria runs more than 60 pages, so I will highlight some of the standards for each category here.

General Management
Under the general management category, evaluators rate such things as an agency's board policy manual, its organizational structure, its public relations effort, its operationa manual and other aspects relating to agency management. An evaluation team will examine evidence of high-quality management practices by reviewing job descriptions, personnel qualifications, agency rules and regulations, crisis communication plans and more.

Finance and Business Operations
Areas of evaluation under this category include examination of: annual audit statements and compliance with applicable GASB 34 requirements; properly executed levy and budget appropriation ordinances, including any required Truth in Taxation filings and other materials; the agency's general accounting and financial practices as evidenced by timely payment of bills and an established purchasing policy.

Facilities and Parks
Of the six areas evaluated under this category, the heaviest consideration is given to the excellence of an agency's physical planning and to its master planning.

Some items that fall under the area of physical planning include: adequate facilities to cover the needs of the population served (e.g., proper number of tennis courts, ball diamonds, etc.); accessibility for people with disabilities; the establishment of a land-cash donation ordinance; and proper facility maintenance, to name a few.

IAPD and IPRA evaluators will also look over the agency's formal master plan (or other written board policies) to determine how the agency has used the plan to set direction for its operations. Components of a master plan should include: a community survey, goals, plans, recommendation, implementation and periodic updates.

Personnel
Standards under this category deal with staff professionalism, in-service training plans, job descriptions, personnel policies, employee relations, professional involvement, salary scales, performance reviews and an agency's risk management program.

Evaluators consider whether an agency provides regular training to its staff; the extent to which it encourages staff attendance at workshops and seminars; the accuracy of job descriptions; the commitment to hiring certified professionals; and adherence to minimum salary standards for the chief executive, recreation administrators, recreation supervisors and office managers.

January/February 2007 - page 30

Recreation Services
In this category, one of the main areas evaluators examine is the extent to which an agency provides year-round recreational opportunities for all residents of the community, including (but not limited to) seniors, adults, young adults, teens, youth am pre-schoolers. Program variety also counts and could include sports, creative and performing arts, environmental and outdoor recreation, leisure learning and special events.

Points are also awarded for meeting standards in such areas as keeping statistical information on program use, developing and using recreation services needs assessmei instruments, developing a comprehensive policy on program fees and charges and distributing annual participant evaluations.

Legal
There are twelve areas of standards contained under the legal category. These must be met without exception. An agency considering going through the distinguished agency evaluation process will need to take a close look at the legal section before moving forward. Examples of criteria in this section are related to board meetings, by laws, mission statements and park rules and regulations.

An agency will want to be sure that its operations comply with the Open Meetings Act, the Freedom of Information Act, the Americans with Disabilities Act and more.

Is Your Agency Ready?
The process will require a strong commitment starting at the top. Elected officials and administrative staff need to understand that it may take up to two years of additional work, spending time and resources to develop the necessary documents, policies and procedures.

January/February 2007 - page 31

'Boating at Bear Lake'

'Vroom'

Getting Started
The first step toward completion of the distinguished agency recognition process is to download and print the Distinguished Park and Recreation Agency Standards Manual from the IAPD Web site (www.ilparks.org/programs.htm).

This is a large document of approximately 125 pages. Copies should be made for key staff members that will be involved in the process. The agency independently determines if it can comply with a sufficient number of criteria necessary for distinguished agency recognition by completing the self-evaluation found at the back of the manual. After going through the self-evaluation, staff will have a better sense of not only the scope of the process, but also of their agency's ability and readiness to "take the plunge."

You Are Not Alone
Don't be overwhelmed or overconfident at this point. Several Joint Distinguished Park and Recreation Agency Committee (JDPRAC) members have gone through the process and are willing to help you and your agency.

On the IAPD side, committee co-chair Alvin Griggs (alvingriggs@mcleodusa.net), and on the IPRA side, co-chair Steve Persinger (spersinger@genevaparks.com) can answer any questions you may have as you get started.

A mentor will be assigned to your agency if both the JDPRAC and your agency agree that you are eligible to move forward with the process. The mentor has already gone through the process in his or her own agency and likely has assisted several others along the way. The mentor is available for interpretation of the criteria and truly wants you and your agency to be successful.

When the agency and the mentor feel that the agency is ready for evaluation, the agency submits a letter requesting the formal evaluation. The evaluation team consists of five members made up of elected park commissioners and professionals.

How Much Does it Cost?
Direct financial costs for participation in the program are low. As mentioned previously, the real cost is in terms of time and staff resources in compiling the data. There are, however, some out of pocket expenses incurred by the evaluation team and mentor. These may include overnight motel accommodations, meals and mileage. If the agency is successful in achieving distinguished agency status and desires to order a distinguished agency plaque, then that would be an additional cost.

You Might Ask, What Are the Benefits?
The benefits are endless. (Oh, good grief. Are you tired of hearing that?) But that truly is the case.

"Successfully attaining distinguished agency status demonstrates to our community that our park district is among the leaders in the state of Illinois in bringing top-quality services to our residents," says Gary Park District Executive Director Steve Cherveny. "It proves that professional standards have been met, qualified professionals employed and also acknowledges that our elected officials are effective and efficient guardians of public resources."

The Gary Park District earned the coveted distinguished agency status in 2001. Agencies that have gone through the program also report increased pride and morale among staff, increased confidence of constituents and users, greater understanding by elected officials of policies, procedures and general operations.

January/February 2007 - page 32

'Sweet Nectar'

'Ready'

Bolingbrook Park District Director of Parks and Recreation Ray Ochromowicz states, "In our case, the process gave us a chance on the internal side to re-examine the way we operate, to take a closer look at our policies and procedures and change them to reflect the way we are actually conducting business. On the external side of things, the process acts like a third party review board that provides outside credibility in determining if the agency has met the standard."

What Are You Waiting For?
Recently the JDPRAC completed a short survey to determine why only 35 agencies have successfully achieved the distinguished agency status to begin with and why 34 had chosen to retain their status as of August 2006. The responses were interesting and included: "My staff is too small"; "I don't have the time"; "I'm not clear on the benefits"; "It's too much work"; "I'm concerned with my peers scrutinizing my district"; "It is too much paperwork"; and (perhaps worst of all) "I did not know about it."

If you are still not convinced and are not ready to demonstrate how distinguished your agency really is, then I invite you to attend Session #124 of the IAPD/IPRA Annual Conference at 1:00 p.m. on Saturday January 27.

Go ahead. Distinguish yourself!

John R Hecker, CPRP is the executive director of the Des Plaines Park District, which first achieved its distinguished agency certification in ) 994 and has since been re-certified in 2000 and 2006. Along with eleven other executive directors, he is a member of the Belissimo Golf Jour.

January/February 2007 - page 34

Illinois Distinguished Park & Recreation Agencies

As of January 2006, 33 agencies have earned and retained the coveted Illinois Distinguished Agency status. Is your district ready to meet the challenge? Find out. Download the Distinguished Park and Recreation Agency Standards Manual at www.ILparks.org/programs_dist_agency.htm (TAPD Web site under Programs). After reviewing the standards and completing the self-evaluation, which is good for three years, follow the instructions under "Application and Evaluation Process for Distinguished Recognition" to contact the Joint Distinguished Park and Recreation Agency Committee QDPRAC). A mentor will be assigned to guide your agency through the process. Standards are based on the size of the agency, so whether your agency is large, small or in-between, your goal of achieving distinguished agency status is within reach. There is also a Special Recreation Association (SRA) version of the standards.

Arlington Heights Park District
Bartlett Park District
Bloomingdale Park District
Bolingbrook Park District
Buffalo Grove Park District
Carol Stream Park District
Gary Park District
Champaign Park District
Crystal Lake Park District
Decatur Park District
Des Plaines Park District
Elmhurst Park District
Geneva Park District
Hoffman Estates Park District
Homewood-Flossmoor Park District
Lombard Park District
Naperville Park District
Northbrook Park District
Northwest Special Recreation Association
Oak Lawn Park District
Olympia Fields Park District
Oswegoland Park District
Park District of Highland Park
Quincy Park District
River Trails Park District
Rolling Meadows Park District
Round Lake Area Park District
Skokie Park District
Vernon Hills Park District
Waukegan Park District
Western DuPage Special Recreation Association
Winnetka Park District
Woodridge Park District

January/February 2007 - page 33
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