Features

Service Is Not Servitude 19
More good advice for making customers very happy every day
— by Dale Goodner

Is There a Glass Ceiling in Parks & Recreation? 23
Research reveals that few women advance to upper management in this field
— by Kimberly j. Shinew, Ph.D., CLP, Denise Anderson and Margaret Arnold

The Benefits of Parks & Recreation 39
The first in a series of articles on adopting the benefits mind-set
— by Terry Pohlman

Special Focus

Ready for the New Pool Codes? 29
The Illinois Swimming Pool and Bathing Beach Code dramatically changes this season
- by Betsy Kutska, CLP and Kevin Hoffman, ARM

Essential Lifeguard Skills 33
lifeguards must reinforce their skills to ensure patron safety
— by Ron Oestreich and Karen Ely

Increasing the Bottom Line 35
Marketing your waterpark through programming is an enterprising option
— by Lori Fuller

Kids enjoy a leisurely float down the 320-foot lazy river, just one of many features of the Splash City Family Waterpark, which opened in July of 1998 at the Collinsville Area Recreation District. Designed by Counsilman/Hunsaker & Associates of St. Louis, Mo., the 1 2-acre park features zero-depth entry, two water slides, volleyball and sand play areas, a tot pool and splash area equipped with sky shooters, squirt bikes and other water effects. Photograph by Rick Birger.

Departments

From the Editor 4

Across the Board 6
Learning from a legend

Eye on the Profession 8
Professionals speak out "on the job"

Partnerships 11
Three cheers for a ground-breaking partnership

Statehouse Insider 14
"Illinois First," plus Bill Watch and April 1 3 referendum results

Mixed Media 41
Say it with photos

Our Natural Resources 43
Fishing clubs, plus DNR Newsbriefs

People and Places 49