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ILLINOIS PARKS &
RECREATION

Volume 31 , Number 5 • September/October 2000

S p e c i a l F o c u s

"Eventing" and Other Festival Trends ------ 16
An event expert from the University of Illinois shares his insights
- by Bruce E. Wicks. Ph.D.

Festival Growing Pains Lead To a Sponsorship Program ------ 21
How Plainfield developed its festival sponsorship program
- by William G. McAdam, CPRP, and Cheryl Crisman, CPRP

Sponsorship Insights from IEG ------ 25
IP&R interviews Paula Oyer Berezin, head of the consulting division of IEG (International Events Group), Inc.
- interview by Ann M. Londrigan

Jerry's Take on What Makes a Great Festival ------ 29
Schaumburg Park Districts director shares what works and why
- by Jerry Handlon, CPRP

Festival Roundup ------- 31
From smelt tests to pumpkin tests, here's a look at some of the best and singular festivals in Illinois
- compiled by Ann M. Londrigan

F e a t u r e s

Election Calendar 2000 - 2001 ------ 30a
— compiled by Peter M. Murphy, Esq.

Strategic Planning: A Blueprint for the Future------ 35
North Berwyn outlines its strategic planning process
- by Patrick J. Ryan, CPRP

IAPD/IPRA Annual Conference Preview ------ 48
You don't want to miss the best state conference for parks and recreation in the nation! January 11-14, 2001, in Peoria

On The Cover
Every season is ripe for a festival! The Northbrook Park District's "2000 Fest: A Multicultural Block Party" debuted last June and gave community members the opportunity to showcase their cultures in costume, art, food, music and customs. On the cover, the Korean Saturday School performs traditional flower and fan dances and two costumed rovers represent their native countries: Roy Erik Swenson for Sweden and Linda Sargon for Assyria. The colorful scarecrow is one of more than 100 whimsical creations on display at the St. Charles Park District's Scarecrow Festival, a nationally known event celebrating its 15th anniversary this October 13-15. Photographs courtesy of the Northbrook Park District and the St. Charles Convention & Visitors' Bureau. Graphic design by Chris Camp of Duo Design, Springfield, III.




D e p a r t m e n t s

From the Editor ------ 4

Are You on Board? ------ 6
Start planning now for re-election

Eye on the Profession ------ 8
The violence must stop

Partnerships ------ 10
Health and wellness partnership secrets

Statehouse Insider ------ 12
CARA lives or dies this year

Our Natural Resources ------ 38
The strength to move mountains, plus DNR newsbriefs

People and Places ------ 45

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